I do all my email campaigns through AdBase, an excellent service for finding/marketing to prospective clients. Recently, they’ve acquired FoundFolios, a company that connects artists with clients by offering a convenient place to view online portfolios. You may ask, “If I already have a website, why would I need another online portfolio?”
The simple answer would be that the site can make it easier for clients to find you. Depending on your type of work, doing a Google Search may cause clients to not even see you. Try googling Fashion Photographer and see if your site comes up. Good luck.
While search engines net many random results, having a presence on a site such as FoundFolios gives clients access to lots of different artists in one convenient location. They can search by name, location, specialty, and more. With some luck, they’ll find you.
It’s also important to have as many “portals” to your work open as possible. The more places people can see your work, the better your chances of them hiring you. Exposure, Marketing 101.
AdBase is just rolling the service out so get on board early for some great deals. You can view my portfolio here.
Alternatively, there are other companies like Workbook and PDN’s Photoserve that offer a similar service. I find them a bit pricey but if you think you’ll make your money back, go for it.
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A year ago when I decided to start this blog, I planned on including a category for tech talk. 